Companies relate to their target through multiple channels, but, in order to achieve a successful digital status they need to control and master:
• Total measurability in real-time
• Constant Dynamism
• Continuous tuning of the communication strategy
• Cost optimization
• Roi (Return on investment) with conversion potential
• Loyalty strategies, engagement
The evolution of the consumer of products and services (Consumer), in the digital era, has lead to a new agent, the "Prosumer".
A user who plays an active role in the process being directly involved in creation, production, and overall consumption from anywhere in the world.